Maybe you’ve gotten this far with a basic bar of soap and a quick shave in the morning, but years of late nights, stress, smog and sun eventually take their toll. Now you’re starting to notice some dullness or fine lines on that previously smooth, glowing mug of yours. It’s about time to step up your routine.

We get it. You like to keep things simple, so we’re going to give it to you straight.

If you only make one skincare upgrade upon hitting the big 4-0, make it the Port Products Balancing Daily Moisturizer.

Here’s why:

1. Your skin gets drier with age.

The #1 cause of wrinkles is dehydration, and as you age, your skin naturally gets drier. Nourishing your skin daily with a high quality moisturizer loaded with good-for-you natural oils like grapeseed and apricot kernel can compensate for the lack of oil your more mature skin is now plagued with.

2. A good moisturizer improves a dull mug.

While we tend to think about wrinkles when talking about aging, there are other issues that can reveal your age too. Older skin starts to sag a bit. It takes on a dull appearance. A good moisturizer can battle these concerns as well. Antioxidant ingredients like bamboo extract and ginger root help improve your skin’s elasticity and tone.

3. It's preventative.

Using a daily moisturizer is pretty much a no-brainer. I mean, you don't want it to get worse that it already is, right? All you have to do is apply a small amount to your face and neck morning and night, and you’ll be protecting your skin from a slew of aging factors. No fuss, no multi-step system needed.

Even if you haven’t noticed any changes to your skin yet, start taking care of it now. It’s never too early. Remember, prevention is a whole lot easier than reversal.

Check out our selection here: Port Products Balancing Daily Moisturizer

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Port Products is your morning ritual for life. As a thoughtfully step-by-step men's grooming system, Port Products looks to protect and repair men's skin from shaving irritation, sun damage and the harsh effects of stress and daily life allowing a man to look his best.